Basically, (SEO) Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. A marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. This is one of the best ways to turn your firm’s Website or blogs into a high performance, revenue and brand building machine. The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines, then they can’t index your site, if your site isn’t indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain. Search engines don’t like this either, they want to provide the best possible results to visitors and if they can’t index a website for any reason they may be missing great content that searchers are looking for. In fact, SEO is so important to have a high traffic and top ranking website.

My friend Eliza is a manager in a call center base in Cebu. She has 2 children and her oldest child is in 3^rd grade but her second child is just a week old. The contention is whether her husband or she is going to resign to take good care of the new born baby. It’s a tough decision they are going to make. Since her work gives the family comfort of living high ends lifestyle. Though her husband is earning much higher than she does, she consider it impractical to resign, the fact that not all woman at her age is given the opportunity to be in that position.

Her maternity leave is soon to expire, the crux should be resolve. They are running out of time she finally decides to look for a nursing home. Luckily she found one who promises good services, a home away from her own house. This nursing home offered lots of options to choose at costumers’ convenience. They also have numbers of nanny who are registered nurses. Clients are insured of the best services. Anybody can be on focus of their work while their baby is in the hands of qualified professionals. Her baby now is five months old, very healthy and bubbly it only indicates that the baby is properly given care and attention. Eliza and her husband are happy for the outcome.

Early this morning, a call from the province informed me that they have a good and huge harvest of mangoes. My mind then gets jumbled and anxious on where to market my stuff. I have contacted all possible buyers and their orders were not so big for me to dispose the incoming stocks. As I reach the store, I saw big trucks loaded with mangoes which can supply my entire buyers with leftovers. What can I do with all these supplies on hand? So, I sit on my table and turn my computer on. I browse the net and found a marketing company that can help me find more buyer of my fruits. Though reluctant, I decide to grab the offer, if I succeed Ill be adding few hundreds to my profit. At the end of the day all of us; me and my workmen were tired and we go home. After dinner a call from an unfamiliar voice saying that he is interested in buying the mangoes. He said his company needs tons of mangoes for juices and purees. I was very happy by the outcome. All my mango supply I have was not enough for the needs of my new buyer. The marketing company that helped me once was a big hit in my venture. Now my business was doing very well. To business people out there who encounter problems just like mine try invest to a marketing company. So to the question do I need a marketing company the answer would definitely Yes. Since they have the best knowledge as to where and to whom they are going to sell your products in that instant…..