It is often been told that if we want undeniable quality, we must not make any compromises even if that means paying more than we could afford on a single beauty product. In fact there is a new study by UK consumer that reveals this precisely the one thing on which the cosmetics industry relies, since most costly anti-wrinkle creams on the market are outperformed by budget versions in terms of visible and lasting results.

Well, it’s not just Hollywood stars who want to look younger, we all do, but it’s unlikely that spending a fortune on the latest miracle product will get rid of wrinkles. Study shows that anti-wrinkle eye creams have limited success, whatever they cost. So, while more costly products have more luxurious ingredients and come in a better and more appealing package, they offer little in return for their ridiculously high price tags. Owww! This is a serious blow to the cosmetics industry especially the study included some of the most popular products and brands now available on the market.

Study showed that the simple kind to skin replenishing rich moisturiser face cream worth just $5 outperformed the most expensive product tested, the StriVectin–SD, which costs $76. Boots No7 Protect & Perfect Beauty Serum, $27, the “miracle” anti-wrinkle cream that literally flew off the shelves after it was reviewed and proclaimed “scientifically proven” to eliminate wrinkles, came in second, falling in the “Moderate Wrinkle Reduction” category. Even more surprisingly, the much-hyped pharmacy brand RoC Retin-Ox Intensive Eye Cream ($33) came in last, being the only product of the 12 tested to fall in the “Least Effective” category, despite the positive media it had garnered since release.