Ever since I lost my PR one year ago, I could not get the exposure I wanted for this blog. I could not rely solely in my own to increase traffic and get back my PR. Okay I am also realistic that probably I’ll never get my PR back for some reason. But, I’m pretty sure I can increase my back links. I have to do something like advertising to make my blog more appealing to search engine.
I am thinking of running CPA advertising for my site. By definition Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising where merchants only pay the affiliate webmasters (also known as publishers) when a desired action takes place. CPA networks are based on performance marketing. The idea with CPA is that the merchant is seeing an actual benefit to his/her business.
It is a great way for businesses with little funds for advertising campaigns. Plus, it is certain to pay only for the real results of the campaign. Like most said, it is indeed a performance based marketing.
Another appealing advertising is the online lead generation. This is the type of marketing that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. The process is actually easy. An agency develops a website or partnerships with several websites in which they promote and advertise the product or service. When a customer finds the site informative, then they are able to complete an online quote request form that is submitted back to the agency. The information is then matched to the appropriate provider via email with full contact information and purchasing requirements.
Both CPA and lead generation advertising is interesting. But, I don’t think that fits my blog. Probably if I intend to venture to online business, both becomes beneficial. The best advertising I think is text link ads or link building to increase link popularity. All I have to do is choose a link building agency that sorts out high quality websites. Doing that my own will surely take time. But, I can only do this if I have enough money in my account. Hehehe!
