Gully Beat - An app that gave voice to the streets, nation wide.

An extension of the Bollywood blockbuster movie, Gully Boy, the app is a platform for every street rapper to showcase their talent.

Gully Beat app helps to explore new music and listen to featured, original and karaoke-style raps. It is a perfect place to handpick from 100+ original beats, record an original or karaoke-style rap, and even spread the word on your recorded track with others in the gully.

Once we were clear with the understanding of the requirements, we moved to the planning phase of the application. And since we were working on a tight schedule mode, we ideated and planned the whole development process - divided into milestones - till the time of delivery in just a day’s time.

At this stage, we had a clear idea of what all actions a user would be performing inside Gully Beat:

The UI guidelines were kept in the same line as that present in the Gully Boy movie marketing collaterals - to present the app as an extension of the movie, aesthetically as well.

The Gully Beat app was a product of a parallel development approach in which multiple teams were working side by side next to a separate team that was set up solely to work on the Proof of Concept for the problem and development challenges that were identified during the requirement gathering phase of the application.

The complete development cycle was formed in order to complete the project within the set deadline.

After diligently devoting hours to the ideation and development process which was guided by the agile methodology, we developed an app having the potential to spread the word of talent to as many ears as possible. The app had a remarkable interface, identical to that of the theme of the Gully Boy movie itself.