About 6th Street

6th Street app is the UAE’s leading online fashion platform that provides customers the experience of shopping from the comfort of their homes. A selected range of shoes, bags, and accessories is brought to the customers via the most coveted fashion brands like New Balance, Aldo, Skechers, Dune London, Call it Spring and many more. Here, the customers can directly buy the products promoted by their favorite influencers.

Industry eCommerce

Services Ideation, Design,
Development, and Support

Business Type Startup

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The 6th Street App
alarming challenges

For a brand as exclusive as 6th Street, it was important that customers enjoy the ease of shopping online. However, it was alarming when the brand received reviews highlighting major issues with payment gateways, delay in app start, unfamiliar modules, and overall poor experience with the app performance.

When 6th Street approached us, their requirements were crystal clear. They were looking for ways to enhance the live influencer shopping experience, implement RMA modules, integrate user-friendly features, and restructure their product listing screen design.

Hence, it was time for us to reinstate the individuality of the 6th Street online shopping application by making it more intuitive and comprehensible.

It is extremely difficult to find a technical partner with a balance of business acumen, but Appinventiv provided us with reliable technical and strategic insights. They worked tirelessly redesigning the intricate modules and features of our app. We were convinced when the entire project was delivered on time, and we received exactly what we asked for. The Appinventiv team deserves all the appreciation for their hard work and skills.

Our Process

Conceptualization1

Competition Analysis
Customer Data Analysis

Design2

User Journey Mapping
App Design Improvement

Development3

Deployment4

App Store & Play Store Deployment
Post-Deployment Support

Process while creating Ecommerce App 6th Street

Our Project Challenges

Performance and Speed

There’s only a single chance to hook a user on a shopping product, however, ensuring speed for a shopping platform that has millions of listed products needs rapid scaling. We knew only an initial build can provide a foundation for scalability and reduced app time. Designing required modules from scratch without modifying the basic functionalities was a challenge, which was dealt with utmost diligence and expertise.

Product Listing Screen Design

Another major challenge was with repositioning the product listing screen design, considering the number and variety of products listed on the app. Our team of eCommerce experts worked on the mix and match of the products and revamped the entire screen design using convenient industry-loved technologies, while also ensuring aesthetically pleasing user design and user experience.

Redefining online shopping experiences for 6th Street

How we revamped the 6th street app module for
enhanced user experience

Our primary objective was to reduce the 6th Street shopping application’s start time to as less as 3
seconds and revamp the entire app module with new features and functionality for a better user
experience. We started with solving major app issues and developing new features for the app using a
systematic user-centric approach.

Our follow-up solutions consisted of fixing issues in the existing custom Algolia SDK and implementing
Algolia analytics. We also introduced a reliable cycle to the system where the data can be stored in
cache on the frontend and later be cleared after certain hits or intervals. This resulted in quick data
rendering and app launch. We also integrated secured payment gateways (Checkout.com, Apple Pay,
Tabby, Qpay) and push notification features for better engagement.

Tools and
Technologies used

For Indexing

Algolia SDK

For Push Notification

MoEngage

For Analytics

Firebase
Google Analytics
Google Tag Manager
Facebook
MoEngage
Branch.io

CI/CD

App Center

The Results

Our diligent efforts fixed all the existing issues and led to the overall improvement in the 6th Street shopping app performance. The app start time was reduced to less than 3 seconds and users could get the live influencer shopping experience. Our efforts also led to:

3+ million iOS App Downloads

1+ million Android App Downloads