CASE STUDY

Bada Business - An app that help commoners find the entrepreneur inside them

By Appinventiv

Wednesday, June 5, 2019 14:35 PM | 13 min read

Brainchild of India’s top Motivational Speaker, Dr. Vivek Bindra, Bada Business is a Platform for Budding Entrepreneurs and Business Domain Students to Learn the People Part of the Business World.

Incepted to make the business learning mobile, Bada Business application brings the extensive knowledge of Dr. Vivek Bindra and several other business leaders like Alfred Ford, Balaji Viswanathan, Manu Jain on users’ fingertips, on the move.

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IDEA INCEPTION

How the idea originated

With YouTube becoming the hub of motivational speakers, the listeners have also started choosing the platform as their go-to platform for consuming the video content. But because the very foundation of YouTube is based on distraction, it is difficult for viewers to remain focused on the video series. Also, since the comment section is a very restrictive space for viewers to get in touch with the speakers, the all problems addressing two-way communication gets difficult.

When Dr. Vivek Bindra’s team contacted us, they were looking for a solution to change this equation. They wanted to create an application where users would get complete access of the videos in one place. Plus, become a part of a community where all up and coming entrepreneurs discuss their journey.

Scope of Work

The extent of our involvement

The project called for the involvement of UI/UX Designers, Developers, and QA Experts’ whose combined efforts would result into a robust experience. The intent was to give the users who relied on Bada Business app to grow their business knowledge, a platform to interact with on the move.

UI + UX Design

Following the research, we designed the visual part and flow of the application keeping the user persona in mind.

Development

The mobile app development team participated to convert the user experience elements into a working application.

Testing

The QA team was responsible for ensuring the app was ready to sustain the 1 million user base.

Deployment

We had to make sure that the application gets live in stores in one go, without any re-runs.

Features Set

Functionalities which the app entailed

The features that we settled on were decided upon after an in-depth analysis of the users expectations and the market’s movement.

Phase 1 : User Engagement and Stickness ( All Free)

Social Login
Login
Signup
Smart Signup
Guest User
Level Capture
Interest Capture
Ask a Question
You tube Videos
Recommended Videos
Community
Post a Question
Answer a Question
Up Vote/Down Follow Question

Rewards
My Profile
My Favourite
Invite and Earn
Rate Us
Terms of Service
Privacy Policy
About Dr. Vivek Bindra
Awards
Testimonials
Gallery
Video Articles
Quote Sharing
Notification

Phase 2 : ARPU Model / Freemium

Courses & Assessments
Payment Integration
Free + Premium Video Library
Subscription Plan
Invoices on email
Offers on Courses and Reward System
Report Builder

Technology Stack

The engineering behind Bada Business app

We Used a Combination of Languages and Frameworks to Make the Application Accessible to the 9.6K Daily Active Users. The selection of this technology set was decided upon by gathering a complete insight into the project present and projected requirements.

Frontend

Native Application Development
Swift 4.0
Xcode

Android

Native Application Development
Java
Android SDK

Backend

Mean Stack

API: Node
DB: Mongo

Admin

LAMP Stack

UI Development: HTML
Coding: PHP
Framework: Laravel
DB: Mongo

Team Size

The project was a result of an agile team’s amalgamation

Some of the top brains from our design, development, and testing teams were involved in transforming the idea into full-fledged Android and iOS applications.

Android

iOS

Backend

Team Leads

Architect

Deployment

Designer

Project Manager

THE OUTCOME

The translations of our efforts

The result of our 4 months of design and development efforts resulted in an application that grew on to earn 4.7 stars on both Apple App Store and Google Play Store in only under 3 months of its launch. The download rate had a similar spike story to share. In a very small amount of time, the application became a part of 1 million app users on both App Store and Play Stores

Bada Business App Development by Appinventiv

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