The Coffee Bean and Tea Leaf, a reputed American coffee chain, has recently announced its on-demand delivery facility.
The Coffee chain brand, following the path of Starbucks which partnered with UberEats for food and coffee delivery in the US, has entered into the world of On-demand delivery with an option to make its hot and cold beverages and other products available to anyone across California and Arizona in real-time.
And to make this possible, Coffee Bean and Tea Leaf has partnered with Postmates – one of the most popular On-demand food delivery service providers.
The company, as revealed by Dan Mosher, SVP & Merchant Lead of Postmates, will be shown as their featured partner and a part of their Unlimited Subscription program, implying the subscribers will be available to get the order delivered with absolutely no fee. Whereas, those users who are not a part of this Subscription program, will have to pay a delivery fee starting from $1.99.
This will bring more opportunities to Coffee Beans and Tea Leaf in terms of user acquisition and revenue generation. And the fact that supports this is that Postmates has already made more than 3.5M coffee deliveries and has the potential to help Coffee Bean the topmost coffee roasters and retailers. Whereas, when talking about Postmates, they will get more subscribers and profits with this deal – something beyond what’s recorded with their current business model and revenue sources.
Besides, such collaborations are also considered as a way to bring more eyeballs to the On-demand delivery domain and encourage businesses and developers to look into both the possible ways to enter this market, i.e., considering how to build a successful On-demand delivery app and looking forward to getting into partnership with third-parties
This service of On-demand delivery of products from The Coffee Bean and Tea Leaf is currently rolled out to limited locations in California and Arizona. But, it is expected to reach various other places across the country in the coming weeks, which might bring a difference in the On-demand delivery world.
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